PROCRETE R75 differentiated from conventional superplasticisers in that it is based on a unique carboxylic ether polymerwith long lateral chains. This greatly improves cement dispersion. At the start of the mixing process an electrostatic dispersion occurs but the cement particle’s capacity to separate and disperse. This mechanism considerably reduces the water demand in flow able concrete. PROCRETE R75 combines properties of water reduction and workability retention. It allows the production of high performance concrete and/or concrete with high workability. It is a strong super- plasticizer allowing production of consistent concrete properties around the required dosage.